Unit 6: Social Media and Globalisation

  I have been asked to produce an advertising campaign for InHomeHits new TV series, Running from the Highlands. I will need to set different milestones and measure these using social media metrics and measurements across the social media platforms that are already set up, Snapchat, Instagram and Twitter. I can do this in the form of how many likes the advertising gets to measure the success of the campaign on the platform. I will need to accumulate my own creative ideas for the social media advertising campaign. I will need to include the USP, being the celebrity endorsement of MJ Stafford. Again, I will use the social media metrics and measurements to gain audience feedback and the amount of UGC will also show how engaged the 16-30 year old audience is. I will be using the social media sales funnel process throughout my written report/advertising process. I will be using all these social media channels (Snapchat, Instagram and Twitter) for the campaign and I will be starting the ...

 I achieved 23/30 on section B and 20/30 on section A. I will need to look over key terms and how to answer section A questions. Overall I got 43/60 which a meri but a distiction is 45/60 so I am not far off. 1. Don't rewrite brief 2. Use channels given to you 3. All social media channels are used at the same time you need to know understanding of how each can be used each month. Use them all but use them in different ways. Won't wait a whole month for social media. 4. Remember key terms: Maximise audience engagement, most benificial part of campaign, wikinomics, web 2.0.... 5. Better creative content: go more in depth 6. Include milestones, likes, revise social media metrics and measurement.... How I can improve: Point 3 above I will include better creative content Include more key terms like maximum audience engagement Remember the social media metrics/measurements and examples, remeber th differences between them and use several examples Bullet points or numbers to demonstra...

 Must include bullet points as part of marks, to get distinction you will need to put extra detail.  Blended advertising campaign- traditional and modern marketing   Paragraph 1: 1. Show that we know the objectives of the campaign: Overall objective (campaign and promote). Seperate objectives and include key terms straight away. Demonstrate how social media channels can be used creatively to create an advertising campaign while demonstrating that I understand.... Shows how we know the objectives and what to do. Paragraph 2: 2. Stat thinking about order I would release material. Start marketing 6 months in advance. This means campaign will start in.... Start talking about social media (everyone uses Twitter so talk about this). I am going to create awareness and follow certain people (target audience like college, news outlets, local supermarkets, radio stations, magazine companies...) Tag people in  on Twitter to create awareness and talk (folksonomy) and create a ha...

 Alka Marwaha (2009) watching TV is increasingly being integrated with social networking, via screens such as the smart TV, smart phones, tablets and laptops. This allows people to watch TV, film and online videos and chat about them together regardless of their geographic location. TV is more like secondary media now. Thoughts online when watching tv show. Stranger things, Strictly Dancing, MAFS.....   Miso was a social TV app, tell you when programmes are on and you can join a community and talk to others while watching the show   I have used secondary screening: Look up actors- Chilling Adventures of Sabrina, Titans, PLL Looking up storyline that isn't explained- Halloween, The Shining like maybe Reddit One TV program and how it is promoted, how viewers are chosen to interact a week before the program The Circle      The fans can watch the show and vote who gets the extra cash prize on the app at the end of the season and who gets certain perks on the sh...

   Web 2.0- 2004 is the era of web 2.0. This is when interactivity of websites started. Users can comment and it is dynamic. Tim o riely Wikinomics- Wikipedia and economics money. How people can make money from internet. Prosumer- Someone who creates content for others. UCG- User generated content. Users can make their own content and share it online. YouTube 2005. Convergence culture- Technological convergence is when technologies come together, a blackbox device example is a smart phone. Convergence culture might mean we all come together to create new technologies. Participatory Culture- We all interact with each other   Tap scott and williams 2006 wikinomics -the way in which the internet has changed how money can be made in business. Convergence cutlture- Different platforms that has old and new content.  Jenkins 2006 Participatory Culture- Audiences can take part in production and collaboration of media products. They are vital to media economies. Reviews...

 Arianna Grande advertised her R.E.M. perfume across YouTube, Instagram and Facebook. The perfume was very hyped; she modelled the bottle to look like crystals and she took inspiration from her "Break Free" song and music video collab with Zedd.  Here you can see that the 12th November 2020 is the date this advertisement was released. In the video, Ariana Grande is a superhero, she has to save the planet and her dog from the evil robot. This reaches her target audience of teenage girls and younger women aged 13-25 since this video is animated, the colour scheme includes lots of purples, pinks and whites and the storyline is interesting to them.      Here you can see the advertising campaign is on for about a week. She did a photoshoot for the R.E.M. perfume and posted the graphic design work on her Facebook and Instagram. She recently deactivated her Twitter.     Identify three advantages of globalisation in the internet age. 1. Globalisation means ...

               LO3/LO4 Section B glossary  For this section, I will need to create a campaign and there is terminology I need to use to achieve top marks. an hour and a half exam in January USP- Unique selling Point, make a product stand out UGC- User Generated Content, media made by prosumers in the digital age. Folksonomy- Basically a system of sharing of ideas accross an online community. Achieved through geo-tagging, sharing, tagging. (Folk- Community, Taxonomy- System so it is a portmantau a work that is made of two bits of others) Social media metrics/measurement- analysis of the number of people accessing posts e.g. tools such as Sprout Social. YT Analytics, SquareLovin (for Instagram) Social media aggregation- using online tools such as hootsuite to pull together your online content so it is released across different social media to maximise the message you are sending. This saves you time and this sends a consistant message. furtherm...

LO3: Legal and Ethical Regulation Regulation- DPA, self regulation, freedom of speech vs hate speech, injunctions (can get banned, taken to court by twitter, libel speech, racist, sexist, homophobic...), ISP role (Internet Service provider controls who can see what on internet like parental controls) role of regulatory bodies (IPSO, OFCOM, PEGI....) in production of online content Personnel and sharing of online complaints- Staff complaints on social media. As an employee you shouldn't complain about your boss or work, tell any information about the company that is confidential, can't troll or bully colleagues.  examples of people getting fired for saying things on social media about their job  9 People Who Were Fired for Posting on Social Media (expertmarket.com)  Teenager got a job at a pizza restaurant and dissed the job they hadn't even started yet.

 Proliferation of social media- bombarded with images and social media all the time, used a lot more Stretch: Regulate online content ASA OFCOM W3C IPSO-  PEGI Self regulation- I regulate my use of social media. I have the choice to post photos or not.......

 1A: Identify three possible problems media producers might face when using twitter to target a digital media product. 1. They could receive backlash and negative comments from the public. This can ruin a brand's reputation and stop customers from buying their product. 2. Employees might run into cyberbullying online. If the public doesn't like anything, the 3. Negative publicity. Message may get lost in sea of tweets. Not enough characters on twitter to review the product correctly. Negative publicity or reviews. 1B: Explain one way that social media has contributed to a change in the way in which music is distributing.  The tail theory shows how social media allows niche products to be seen and for it to make as much money as mainstream products. In regards to music, music can be distributed on Spotify and they can  recommend niche music products too. Video on demand services like YouTube do this also. This changes the way music is distributed.  Explain 2 ways that...

 What is the long tail theory? Allows niche products to be accessed through the internet. Niche products are worth just as much as mianstream products. When did web 2.0 develop? 2004 How does it link to social media? Because of social media and the internet, everyone can post content and become influencers. This recommends niche and popular content and your preferences are known. Allows niche content to be accessed quickly.

              Disadvantages of Social Media: Moral panics is a theory that can be used to describe how the mass media creates folk devils out of products or groups of people. Creates fear. Fear around violent games, The Joker Film, Fortnite. The fact social media can increase anxiety and depression. Social media makes it easier for moral panics to happen. Fake news is when untrue or unauthorized news spreads on social media. Fake news about Ukrainian war or the Coronavirus vaccine. Tiktok spread fake news about the Ukrainian war. 5G causes Coronavirus and creates anti-vax groups. Trolling and cyberbullying. Negative body image/unrealistic expectations of celebrities or negative comments in general. Jesy Nelson from Little Mix got trolled because her body type is different to the other members of the group. She made a documentary about this on BBC iPlayer called Jesy Nelson: 'Odd One Out'. She also got trolled for 'blackfishing' for her new song Boys. J...

 LO2: The Long Tail Theory By Chris Anderson 2004- Way in which new technologies have enabled audiences to have choice over the amount of media they can access. Not just mass/popular but niche. Can be applied to music streaming, video on demand and streamed media. Through reccomendations (Web 3.0 or the Sematic Web) niche products are often promoted. The long tail model shows how popular things are found in online stores. We can also access medium and niche poularity product. but the amound of money that huge influencers or popular things gain can be the same as the niche or medium products or influencrs get. Niche markets are worth just as much globally as celebrities or popular things. Sites such as Vinted, Instagram, Facebook Marketplace, Ebay, Amazon, Music Magpie, Moonpig, Shpok, YouTube, Netflix, Amazon..... All this allow audiences to have a choice. This is great if they is no physical space in stores like HMV. The reason why the Long Tail Theory Model is successful is beca...

                 Unit 6 Section A Mini Test  Online collaboration is one of the key sources that media professionals use social media channels. Identify three other reasons that media professionals use social media channels. 1- Industry Chat Forums. They can ask questions, talk to other through work forums and have notices. For example Next use Yapster where you can talk to the other employees. 2- They can crowdfund to get have donations for the project they would like to create if they don't have the funding in their business. An example of where you can do this is QuickStarter. 3- Social media can make your business more aware and create online content for audiences across the globe. You could also get online commisions this way. For example you could create social media advertising campaigns across Instagram, Facebook... For example Disney used Instagram and Facebook to promote WandaVision by creating banners that spread across three ...

LO2: Positives Of Social Media And Globalisation                                            Positives: Connectivity of ideas an people- Breaking down geographical boundaries professionally and personally. Professionally, you can crowd source by finding a company online, industry chats and forums. Like Yapster at Next. Personally, connecting fan cultures on fan forums globally. Yapster and LinkedIn professionally. Personally you could use Facebook/Instagram fan groups, or forums like https://www.fanforum.com/f483/ for Stranger Things. Sharing of technolgy innovation- Move technologies into different countries such as Teams (links to Web Eutopianism Web Utopianism- The idea that the internet is great, brought a free society, debate, everyone is nice, making money, democratic, de...

                                 Glossary Globalisation- Part of globalisation means producing, distributing and audiences consuming products on a global scale. Facilitating the exchange and diffusion of ideas cross-culturally. However some have argued that the media is actually a partial cause of globalisation, rather than just another globalised industry. Media is largely a cultural product and this transfer of such a product is likely to have an influence on the recipient's culture. increasingly, technology has also been propelling globalisation. Wikinomics (Topscott and Williams 2006, )-  Wikinomics- Way in which the internet has changed who and how people and businesses can make money. 2006 theory by Tap Scott, Williams, internet has revolutionised economy of the world. Influencers, Tiktok stars, YouTubers....

 theorist Marshall McLuhan One day we would live in a global village, technology would connect people from everywhere. Oxymoron, global is big but village is small. Can connect like they were in the same village. Connect with others with same interests. However, he also said if we are interconnected with each other, we have a tribal mentality with an in and out group, you scrutinise people and become part of a club, leads to bullying and exclusion, can discriminate. Social media also does this. 1995 we had email Links to digital natives Advantages of living in a global village: Fandom theory Can communicate with others from the other side of the world Can make money easier because more followers for influencers Different people can collaborate across the world on media products Can have debates and learn about other opinions Disadvantages of living in a global village: Bullying Fake news, moral panics Scams and fraud political disagreements Fixating on other peoples opinions- Troll...

 1. Soundcloud- Music collabrative streaming service so you can make music with each other, we can also find music 2. A prosumer is someone who produces and consumes media products, usually unprofessional 3. Globalisation links to social media because we can all contact each other and this links to wikinomics (how the internet and online technologies have changed how and who can make money globally), because of internet exists we have influencers now. 4. Can distribute globally and cultural imperism (globalisation), we can reach others at the other side of the world instantly. How does globalisation link to social media!

                             Globalisation Globalisation- Part of globalisation means producing, distributing and audiences consuming products on a global scale. Facilitating the exchange and diffusion of ideas cross-culturally.  However some have argued that the media is actually a partial cause of globalisation, rather than just another globalised industry. Media is largely a cultural product and this transfer of such a product is likely to have an influence on the recipient's culture. increasingly, technology has also been propelling globalisation. Technology advanced globalisation cultural imperiism- When western companies bring their companies into other countries. Positives: Bigger economy Negatives: Removes culture Twitter is a micro-blogging social media channel because you can have short tweets up to a certain character of words. Glob...

Purpose and uses of social media channels