LO2: Disadvantages of Social Media

              Disadvantages of Social Media:

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Revision: Guidance for unit 6 section B

 Must include bullet points as part of marks, to get distinction you will need to put extra detail.  Blended advertising campaign- traditional and modern marketing   Paragraph 1: 1. Show that we know the objectives of the campaign: Overall objective (campaign and promote). Seperate objectives and include key terms straight away. Demonstrate how social media channels can be used creatively to create an advertising campaign while demonstrating that I understand.... Shows how we know the objectives and what to do. Paragraph 2: 2. Stat thinking about order I would release material. Start marketing 6 months in advance. This means campaign will start in.... Start talking about social media (everyone uses Twitter so talk about this). I am going to create awareness and follow certain people (target audience like college, news outlets, local supermarkets, radio stations, magazine companies...) Tag people in  on Twitter to create awareness and talk (folksonomy) and create a ha...
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Mock Exam Section B

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 I achieved 23/30 on section B and 20/30 on section A. I will need to look over key terms and how to answer section A questions. Overall I got 43/60 which a meri but a distiction is 45/60 so I am not far off. 1. Don't rewrite brief 2. Use channels given to you 3. All social media channels are used at the same time you need to know understanding of how each can be used each month. Use them all but use them in different ways. Won't wait a whole month for social media. 4. Remember key terms: Maximise audience engagement, most benificial part of campaign, wikinomics, web 2.0.... 5. Better creative content: go more in depth 6. Include milestones, likes, revise social media metrics and measurement.... How I can improve: Point 3 above I will include better creative content Include more key terms like maximum audience engagement Remember the social media metrics/measurements and examples, remeber th differences between them and use several examples Bullet points or numbers to demonstra...
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Exam Questions

 1A: Identify three possible problems media producers might face when using twitter to target a digital media product. 1. They could receive backlash and negative comments from the public. This can ruin a brand's reputation and stop customers from buying their product. 2. Employees might run into cyberbullying online. If the public doesn't like anything, the 3. Negative publicity. Message may get lost in sea of tweets. Not enough characters on twitter to review the product correctly. Negative publicity or reviews. 1B: Explain one way that social media has contributed to a change in the way in which music is distributing.  The tail theory shows how social media allows niche products to be seen and for it to make as much money as mainstream products. In regards to music, music can be distributed on Spotify and they can  recommend niche music products too. Video on demand services like YouTube do this also. This changes the way music is distributed.  Explain 2 ways that...
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