Unit 6: Glossary

                                 Glossary

Globalisation- Part of globalisation means producing, distributing and audiences consuming products on a global scale. Facilitating the exchange and diffusion of ideas cross-culturally. However some have argued that the media is actually a partial cause of globalisation, rather than just another globalised industry.

Media is largely a cultural product and this transfer of such a product is likely to have an influence on the recipient's culture. increasingly, technology has also been propelling globalisation.

Wikinomics (Topscott and Williams 2006, )- 

Wikinomics- Way in which the internet has changed who and how people and businesses can make money. 2006 theory by Tap Scott, Williams, internet has revolutionised economy of the world. Influencers, Tiktok stars, YouTubers. 

Web Utopianism- The idea that the internet is great, brought a free society, debate, everyone is nice, making money, democratic, decentralised.

Cultural Imperialism- When western companies bring their companies into other countries.

 Prosumer- Makes own material to put out online

Consumer- Consumes media products

 Global Village Theory (Marshall McLuhan 1964)-  One day we would live in a global village, technology would connect people from everywhere and connect us like we are in a village. Oxymoron, global is big but village is small. Connect with others with same interests. However, he also said if we are interconnected with each other, we have a tribal mentality with in and out group, you scrutinise people and become part of a club, leads to bullying and exclusion, can discriminate. Social media also does this. 1995 we had email, Links to digital natives.

Advantages of living in a global village:

Fandom theory

Can communicate with others from the other side of the world

Can make money easier because more followers for influencers

Different people can collaborate across the world on media products

Can have debates and learn about other opinions

 

Disadvantages of living in a global village:

Bullying

Fake news, moral panics

Scams and fraud

political disagreements

Fixating on other peoples opinions- Trolling, cyberbullying

Grooming, children can access all services

 

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