Do now 16.9.2022

 What is the long tail theory?

Allows niche products to be accessed through the internet. Niche products are worth just as much as mianstream products.

When did web 2.0 develop? 2004


How does it link to social media?

Because of social media and the internet, everyone can post content and become influencers. This recommends niche and popular content and your preferences are known. Allows niche content to be accessed quickly.

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