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Practice question

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  I have been asked to produce an advertising campaign for InHomeHits new TV series, Running from the Highlands. I will need to set different milestones and measure these using social media metrics and measurements across the social media platforms that are already set up, Snapchat, Instagram and Twitter. I can do this in the form of how many likes the advertising gets to measure the success of the campaign on the platform. I will need to accumulate my own creative ideas for the social media advertising campaign. I will need to include the USP, being the celebrity endorsement of MJ Stafford. Again, I will use the social media metrics and measurements to gain audience feedback and the amount of UGC will also show how engaged the 16-30 year old audience is. I will be using the social media sales funnel process throughout my written report/advertising process. I will be using all these social media channels (Snapchat, Instagram and Twitter) for the campaign and I will be starting the ...
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Mock Exam Section B

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 I achieved 23/30 on section B and 20/30 on section A. I will need to look over key terms and how to answer section A questions. Overall I got 43/60 which a meri but a distiction is 45/60 so I am not far off. 1. Don't rewrite brief 2. Use channels given to you 3. All social media channels are used at the same time you need to know understanding of how each can be used each month. Use them all but use them in different ways. Won't wait a whole month for social media. 4. Remember key terms: Maximise audience engagement, most benificial part of campaign, wikinomics, web 2.0.... 5. Better creative content: go more in depth 6. Include milestones, likes, revise social media metrics and measurement.... How I can improve: Point 3 above I will include better creative content Include more key terms like maximum audience engagement Remember the social media metrics/measurements and examples, remeber th differences between them and use several examples Bullet points or numbers to demonstra...
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Revision: Guidance for unit 6 section B

 Must include bullet points as part of marks, to get distinction you will need to put extra detail.  Blended advertising campaign- traditional and modern marketing   Paragraph 1: 1. Show that we know the objectives of the campaign: Overall objective (campaign and promote). Seperate objectives and include key terms straight away. Demonstrate how social media channels can be used creatively to create an advertising campaign while demonstrating that I understand.... Shows how we know the objectives and what to do. Paragraph 2: 2. Stat thinking about order I would release material. Start marketing 6 months in advance. This means campaign will start in.... Start talking about social media (everyone uses Twitter so talk about this). I am going to create awareness and follow certain people (target audience like college, news outlets, local supermarkets, radio stations, magazine companies...) Tag people in  on Twitter to create awareness and talk (folksonomy) and create a ha...
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Social media and second screening

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 Alka Marwaha (2009) watching TV is increasingly being integrated with social networking, via screens such as the smart TV, smart phones, tablets and laptops. This allows people to watch TV, film and online videos and chat about them together regardless of their geographic location. TV is more like secondary media now. Thoughts online when watching tv show. Stranger things, Strictly Dancing, MAFS.....   Miso was a social TV app, tell you when programmes are on and you can join a community and talk to others while watching the show   I have used secondary screening: Look up actors- Chilling Adventures of Sabrina, Titans, PLL Looking up storyline that isn't explained- Halloween, The Shining like maybe Reddit One TV program and how it is promoted, how viewers are chosen to interact a week before the program The Circle      The fans can watch the show and vote who gets the extra cash prize on the app at the end of the season and who gets certain perks on the sh...
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Do Now LO2

   Web 2.0- 2004 is the era of web 2.0. This is when interactivity of websites started. Users can comment and it is dynamic. Tim o riely Wikinomics- Wikipedia and economics money. How people can make money from internet. Prosumer- Someone who creates content for others. UCG- User generated content. Users can make their own content and share it online. YouTube 2005. Convergence culture- Technological convergence is when technologies come together, a blackbox device example is a smart phone. Convergence culture might mean we all come together to create new technologies. Participatory Culture- We all interact with each other   Tap scott and williams 2006 wikinomics -the way in which the internet has changed how money can be made in business. Convergence cutlture- Different platforms that has old and new content.  Jenkins 2006 Participatory Culture- Audiences can take part in production and collaboration of media products. They are vital to media economies. Reviews...
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Social Media Advertising Campaigns and questions 1-3

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 Arianna Grande advertised her R.E.M. perfume across YouTube, Instagram and Facebook. The perfume was very hyped; she modelled the bottle to look like crystals and she took inspiration from her "Break Free" song and music video collab with Zedd.  Here you can see that the 12th November 2020 is the date this advertisement was released. In the video, Ariana Grande is a superhero, she has to save the planet and her dog from the evil robot. This reaches her target audience of teenage girls and younger women aged 13-25 since this video is animated, the colour scheme includes lots of purples, pinks and whites and the storyline is interesting to them.      Here you can see the advertising campaign is on for about a week. She did a photoshoot for the R.E.M. perfume and posted the graphic design work on her Facebook and Instagram. She recently deactivated her Twitter.     Identify three advantages of globalisation in the internet age. 1. Globalisation means ...
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LO3/LO4 Section B glossary

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               LO3/LO4 Section B glossary  For this section, I will need to create a campaign and there is terminology I need to use to achieve top marks. an hour and a half exam in January USP- Unique selling Point, make a product stand out UGC- User Generated Content, media made by prosumers in the digital age. Folksonomy- Basically a system of sharing of ideas accross an online community. Achieved through geo-tagging, sharing, tagging. (Folk- Community, Taxonomy- System so it is a portmantau a work that is made of two bits of others) Social media metrics/measurement- analysis of the number of people accessing posts e.g. tools such as Sprout Social. YT Analytics, SquareLovin (for Instagram) Social media aggregation- using online tools such as hootsuite to pull together your online content so it is released across different social media to maximise the message you are sending. This saves you time and this sends a consistant message. furtherm...
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