Revision: Guidance for unit 6 section B

 Must include bullet points as part of marks, to get distinction you will need to put extra detail. 

Blended advertising campaign- traditional and modern marketing

 

Paragraph 1:

1. Show that we know the objectives of the campaign: Overall objective (campaign and promote). Seperate objectives and include key terms straight away. Demonstrate how social media channels can be used creatively to create an advertising campaign while demonstrating that I understand.... Shows how we know the objectives and what to do.

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2. Stat thinking about order I would release material. Start marketing 6 months in advance. This means campaign will start in.... Start talking about social media (everyone uses Twitter so talk about this). I am going to create awareness and follow certain people (target audience like college, news outlets, local supermarkets, radio stations, magazine companies...) Tag people in  on Twitter to create awareness and talk (folksonomy) and create a hashtag. How branding can go viral. 

3. Use Twitter after a week and estimate early success of tags.. Done by measuring social media metrics and set a success goal (500 tweets..) Knowledge of social media metric tools. First stage of social media tunnel.

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4. After a week I would (creative content). Image based nature of Instagram and Snapchat. Asking for 30 second audition on both social media is creative content. Start connecting to other social medias and content ideas and how they all link. After further 2 weeks use social media agregator. Builds relationship and trust. Complete daily vlogs (creatie content). Search for celebrity who reacts, share across personal social media channels. Keeps it fresh. Sales funnel......

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Next client brief point. Social media filters, games... Audience creating UGC. Continue to set metrics/goals for social media (1000 likes....) Sponsorships, relate to brief and competitions, talk about metrics and how sponsored. 

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Target audience, legal and ethical issues (or whatever last bullet point is and add more like traditional marketing too). Milestones met, metrics and funnel.

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Ending and sum up.