Mock Exam Section B

 I achieved 23/30 on section B and 20/30 on section A. I will need to look over key terms and how to answer section A questions. Overall I got 43/60 which a meri but a distiction is 45/60 so I am not far off.





1. Don't rewrite brief

2. Use channels given to you

3. All social media channels are used at the same time you need to know understanding of how each can be used each month. Use them all but use them in different ways. Won't wait a whole month for social media.

4. Remember key terms: Maximise audience engagement, most benificial part of campaign, wikinomics, web 2.0....

5. Better creative content: go more in depth

6. Include milestones, likes, revise social media metrics and measurement....


How I can improve:

Point 3 above

I will include better creative content

Include more key terms like maximum audience engagement

Remember the social media metrics/measurements and examples, remeber th differences between them and use several examples

Bullet points or numbers to demonstrate objectives

Write more additional things that are not on bullet points like legal and ethical issues 




I have been asked to create a social media advertising campaign for Warchester Rugby Club. I am going to break down what I have been asked to do by the client brief.

  • I will be setting up social media channels (Instagram, Facebook, Snapchat and Twitter) for the Warchester Rugby Club for their social media advertising campaign. This creates synergy since I a maximising sucess of the camapign by advertising across different social media channels. Using a variation of social media channels means I will be able to target everyone no matter what age or gender, this is vital to create a successful campaign and achieve the client brief.
  • I am going to use creative content to advertise the Warchester Rugby Club and their sponsors, the energy drink Blast Race. I am going include my own sponsor, Nike since the rugby players might wear Nike clothing. I will also promote Warchester Ruby Club's own line of clothing by including them in my creative content. Because this is a blended campaign, I will also need to add traditional marketing. I could include QR codes at bus stops.....
  •   I am going to use social media metrics/measurements to evaluate the success of the advertising campaign and see if this maximises the audience engagement ang gain audience feedback. I will also create milestones for the social media channels to evaluate how effective the campaign is.










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