Unit 6: Social Media and Globalisation

 I achieved 23/30 on section B and 20/30 on section A. I will need to look over key terms and how to answer section A questions. Overall I got 43/60 which a meri but a distiction is 45/60 so I am not far off. 1. Don't rewrite brief 2. Use channels given to you 3. All social media channels are used at the same time you need to know understanding of how each can be used each month. Use them all but use them in different ways. Won't wait a whole month for social media. 4. Remember key terms: Maximise audience engagement, most benificial part of campaign, wikinomics, web 2.0.... 5. Better creative content: go more in depth 6. Include milestones, likes, revise social media metrics and measurement.... How I can improve: Point 3 above I will include better creative content Include more key terms like maximum audience engagement Remember the social media metrics/measurements and examples, remeber th differences between them and use several examples Bullet points or numbers to demonstra...

 Must include bullet points as part of marks, to get distinction you will need to put extra detail.  Blended advertising campaign- traditional and modern marketing   Paragraph 1: 1. Show that we know the objectives of the campaign: Overall objective (campaign and promote). Seperate objectives and include key terms straight away. Demonstrate how social media channels can be used creatively to create an advertising campaign while demonstrating that I understand.... Shows how we know the objectives and what to do. Paragraph 2: 2. Stat thinking about order I would release material. Start marketing 6 months in advance. This means campaign will start in.... Start talking about social media (everyone uses Twitter so talk about this). I am going to create awareness and follow certain people (target audience like college, news outlets, local supermarkets, radio stations, magazine companies...) Tag people in  on Twitter to create awareness and talk (folksonomy) and create a ha...