Exam Questions

 1A: Identify three possible problems media producers might face when using twitter to target a digital media product.

1. They could receive backlash and negative comments from the public. This can ruin a brand's reputation and stop customers from buying their product.

2. Employees might run into cyberbullying online. If the public doesn't like anything, the

3. Negative publicity.

Message may get lost in sea of tweets.

Not enough characters on twitter to review the product correctly.

Negative publicity or reviews.

1B: Explain one way that social media has contributed to a change in the way in which music is distributing. 

The tail theory shows how social media allows niche products to be seen and for it to make as much money as mainstream products. In regards to music, music can be distributed on Spotify and they can  recommend niche music products too. Video on demand services like YouTube do this also. This changes the way music is distributed. 

Explain 2 ways that social media can be linked to the change between the digital and traditional global distribution products.

Technology and social media have allowed us to distribute products globally to different audiences (globalisation). This is a cheaper way and social media allows products to make people more money and reach target audiences easier. Long tail theory shows how niche products can be just as important as mainstream when it was harder to do traditionally since it costed more to ship products and it used to be harder to advertise and sell products more globally. Buy now links can be found on social media, this is interactive through web 2.0 and also advertises the product. Pink sauce, fidget spinners...