Practice question

 

I have been asked to produce an advertising campaign for InHomeHits new TV series, Running from the Highlands. I will need to set different milestones and measure these using social media metrics and measurements across the social media platforms that are already set up, Snapchat, Instagram and Twitter. I can do this in the form of how many likes the advertising gets to measure the success of the campaign on the platform. I will need to accumulate my own creative ideas for the social media advertising campaign. I will need to include the USP, being the celebrity endorsement of MJ Stafford. Again, I will use the social media metrics and measurements to gain audience feedback and the amount of UGC will also show how engaged the 16-30 year old audience is. I will be using the social media sales funnel process throughout my written report/advertising process. I will be using all these social media channels (Snapchat, Instagram and Twitter) for the campaign and I will be starting the campaign in July. This gives me six months to advertise the Running from the Highlands series. I will also be explaining the different legal and ethical issues that I need to be aware of while producing the campaign.

In the first month, I will release the same content across all the social media channels collectively. This makes sure I am maximizing success before focusing on one social media to advertise on. I will be using folksonomy 

Folksonomy

Tiktok