LO3/LO4 Section B glossary

               LO3/LO4 Section B glossary

 For this section, I will need to create a campaign and there is terminology I need to use to achieve top marks.

an hour and a half exam in January

USP- Unique selling Point, make a product stand out

UGC- User Generated Content, media made by prosumers in the digital age.

Folksonomy- Basically a system of sharing of ideas accross an online community. Achieved through geo-tagging, sharing, tagging. (Folk- Community, Taxonomy- System so it is a portmantau a work that is made of two bits of others)

Social media metrics/measurement- analysis of the number of people accessing posts e.g. tools such as Sprout Social. YT Analytics, SquareLovin (for Instagram)


Social media aggregation- using online tools such as hootsuite to pull together your online content so it is released across different social media to maximise the message you are sending. This saves you time and this sends a consistant message. furthermore, this gives maximum exposure to parts of audience. Agroapulse, Curator, Netvibe

Social media sales funnel- Path of marketing, marketing plan to get maximum success path that customers or potential audience travel through. Mention this at the beginning of my write up.

Awareness

Consideration

Action

Engagement

Advocacy




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