Unit 6: Glossary
Glossary Globalisation- Part of globalisation means producing, distributing and audiences consuming products on a global scale. Facilitating the exchange and diffusion of ideas cross-culturally. However some have argued that the media is actually a partial cause of globalisation, rather than just another globalised industry. Media is largely a cultural product and this transfer of such a product is likely to have an influence on the recipient's culture. increasingly, technology has also been propelling globalisation. Wikinomics (Topscott and Williams 2006, )- Wikinomics- Way in which the internet has changed who and how people and businesses can make money. 2006 theory by Tap Scott, Williams, internet has revolutionised economy of the world. Influencers, Tiktok stars, YouTubers....
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