LO2: The Long Tail Theory By Chris Anderson 2004

 LO2: The Long Tail Theory By Chris Anderson 2004- Way in which new technologies have enabled audiences to have choice over the amount of media they can access. Not just mass/popular but niche. Can be applied to music streaming, video on demand and streamed media. Through reccomendations (Web 3.0 or the Sematic Web) niche products are often promoted.

The long tail model shows how popular things are found in online stores. We can also access medium and niche poularity product. but the amound of money that huge influencers or popular things gain can be the same as the niche or medium products or influencrs get. Niche markets are worth just as much globally as celebrities or popular things. Sites such as Vinted, Instagram, Facebook Marketplace, Ebay, Amazon, Music Magpie, Moonpig, Shpok, YouTube, Netflix, Amazon..... All this allow audiences to have a choice. This is great if they is no physical space in stores like HMV. The reason why the Long Tail Theory Model is successful is because of the web 3.0 recommendations given to us.

Understanding the "Long-Tail" Influencer Curve — Crowd Media

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