Unit 6: Social Media and Globalisation

LO3: Legal and Ethical Regulation Regulation- DPA, self regulation, freedom of speech vs hate speech, injunctions (can get banned, taken to court by twitter, libel speech, racist, sexist, homophobic...), ISP role (Internet Service provider controls who can see what on internet like parental controls) role of regulatory bodies (IPSO, OFCOM, PEGI....) in production of online content Personnel and sharing of online complaints- Staff complaints on social media. As an employee you shouldn't complain about your boss or work, tell any information about the company that is confidential, can't troll or bully colleagues.  examples of people getting fired for saying things on social media about their job  9 People Who Were Fired for Posting on Social Media (expertmarket.com)  Teenager got a job at a pizza restaurant and dissed the job they hadn't even started yet.

 Proliferation of social media- bombarded with images and social media all the time, used a lot more Stretch: Regulate online content ASA OFCOM W3C IPSO-  PEGI Self regulation- I regulate my use of social media. I have the choice to post photos or not.......

 1A: Identify three possible problems media producers might face when using twitter to target a digital media product. 1. They could receive backlash and negative comments from the public. This can ruin a brand's reputation and stop customers from buying their product. 2. Employees might run into cyberbullying online. If the public doesn't like anything, the 3. Negative publicity. Message may get lost in sea of tweets. Not enough characters on twitter to review the product correctly. Negative publicity or reviews. 1B: Explain one way that social media has contributed to a change in the way in which music is distributing.  The tail theory shows how social media allows niche products to be seen and for it to make as much money as mainstream products. In regards to music, music can be distributed on Spotify and they can  recommend niche music products too. Video on demand services like YouTube do this also. This changes the way music is distributed.  Explain 2 ways that...

 What is the long tail theory? Allows niche products to be accessed through the internet. Niche products are worth just as much as mianstream products. When did web 2.0 develop? 2004 How does it link to social media? Because of social media and the internet, everyone can post content and become influencers. This recommends niche and popular content and your preferences are known. Allows niche content to be accessed quickly.

              Disadvantages of Social Media: Moral panics is a theory that can be used to describe how the mass media creates folk devils out of products or groups of people. Creates fear. Fear around violent games, The Joker Film, Fortnite. The fact social media can increase anxiety and depression. Social media makes it easier for moral panics to happen. Fake news is when untrue or unauthorized news spreads on social media. Fake news about Ukrainian war or the Coronavirus vaccine. Tiktok spread fake news about the Ukrainian war. 5G causes Coronavirus and creates anti-vax groups. Trolling and cyberbullying. Negative body image/unrealistic expectations of celebrities or negative comments in general. Jesy Nelson from Little Mix got trolled because her body type is different to the other members of the group. She made a documentary about this on BBC iPlayer called Jesy Nelson: 'Odd One Out'. She also got trolled for 'blackfishing' for her new song Boys. J...

 LO2: The Long Tail Theory By Chris Anderson 2004- Way in which new technologies have enabled audiences to have choice over the amount of media they can access. Not just mass/popular but niche. Can be applied to music streaming, video on demand and streamed media. Through reccomendations (Web 3.0 or the Sematic Web) niche products are often promoted. The long tail model shows how popular things are found in online stores. We can also access medium and niche poularity product. but the amound of money that huge influencers or popular things gain can be the same as the niche or medium products or influencrs get. Niche markets are worth just as much globally as celebrities or popular things. Sites such as Vinted, Instagram, Facebook Marketplace, Ebay, Amazon, Music Magpie, Moonpig, Shpok, YouTube, Netflix, Amazon..... All this allow audiences to have a choice. This is great if they is no physical space in stores like HMV. The reason why the Long Tail Theory Model is successful is beca...

                 Unit 6 Section A Mini Test  Online collaboration is one of the key sources that media professionals use social media channels. Identify three other reasons that media professionals use social media channels. 1- Industry Chat Forums. They can ask questions, talk to other through work forums and have notices. For example Next use Yapster where you can talk to the other employees. 2- They can crowdfund to get have donations for the project they would like to create if they don't have the funding in their business. An example of where you can do this is QuickStarter. 3- Social media can make your business more aware and create online content for audiences across the globe. You could also get online commisions this way. For example you could create social media advertising campaigns across Instagram, Facebook... For example Disney used Instagram and Facebook to promote WandaVision by creating banners that spread across three ...