Unit 6: Social Media and Globalisation

 theorist Marshall McLuhan One day we would live in a global village, technology would connect people from everywhere. Oxymoron, global is big but village is small. Can connect like they were in the same village. Connect with others with same interests. However, he also said if we are interconnected with each other, we have a tribal mentality with an in and out group, you scrutinise people and become part of a club, leads to bullying and exclusion, can discriminate. Social media also does this. 1995 we had email Links to digital natives Advantages of living in a global village: Fandom theory Can communicate with others from the other side of the world Can make money easier because more followers for influencers Different people can collaborate across the world on media products Can have debates and learn about other opinions Disadvantages of living in a global village: Bullying Fake news, moral panics Scams and fraud political disagreements Fixating on other peoples opinions- Troll...

 1. Soundcloud- Music collabrative streaming service so you can make music with each other, we can also find music 2. A prosumer is someone who produces and consumes media products, usually unprofessional 3. Globalisation links to social media because we can all contact each other and this links to wikinomics (how the internet and online technologies have changed how and who can make money globally), because of internet exists we have influencers now. 4. Can distribute globally and cultural imperism (globalisation), we can reach others at the other side of the world instantly. How does globalisation link to social media!

                             Globalisation Globalisation- Part of globalisation means producing, distributing and audiences consuming products on a global scale. Facilitating the exchange and diffusion of ideas cross-culturally.  However some have argued that the media is actually a partial cause of globalisation, rather than just another globalised industry. Media is largely a cultural product and this transfer of such a product is likely to have an influence on the recipient's culture. increasingly, technology has also been propelling globalisation. Technology advanced globalisation cultural imperiism- When western companies bring their companies into other countries. Positives: Bigger economy Negatives: Removes culture Twitter is a micro-blogging social media channel because you can have short tweets up to a certain character of words. Glob...

Purpose and uses of social media channels